Google Ads Lead Form Extension Now Available on YouTube and Discovery
Google Ads announced that advertisers around the world will now be able to use the YouTube and Discovery Lead Form extension. By the end of the year, the tool will also be available in display campaigns.
New fields appeared in the form, where you can collect data about the city, state, country, information about the work of users: company name, position, work email, work phone number. Previously, the fields only included name, personal email, phone number, zip code.
For individual categories, it is possible to add questions that interest users.
Google also announced that it plans to simplify the import of offline conversions using the information left by users in the form. The update is already being tested and will be launched during this year.
Recall that Google Ads launched testing of a new extension with a form for leads in October 2019.
Source: Google Blog