Google Launches New Ad Transparency Spotlight Ad Inspection Tool

Google reported on the protection of its users' data and told about the launch of a new tool for checking ads, Ad Transparency Spotlight. To improve the quality of advertising, in the next few months, the search engine will develop a new feature- "About this ad".  The update will help users find out the official name of the advertiser who placed the ad.

According to Google, the About This Ad feature will be available for display ads in ad slots purchased from Google Ads and Display & Video 360. On other platforms, it is planned to be introduced during 2021. 

Ad Transparency Spotlight

The alpha version of the Ad Transparency Spotlight extension for Chrome can already be downloaded from the Chrome Web Store.

In addition, the company has compiled a set of guidelines for marketers and publishers to help ensure the privacy of user data.
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