Google will reset commissions for sellers whose products can be purchased directly from the search
Google will stop charging merchants who use Buy on Google. Stores no longer have to pay a percentage of the sales of products bought directly from Google search. Google previously charged sellers for sales that went through its platform.
Today, we’re taking another important step to make it easier for retailers to sell on Google. Soon, sellers who participate in our Buy on Google checkout experience will no longer have to pay us a commission fee.
Buy on Google instant shopping feature is one of the options for placing an order on Google. It allows customers to buy products directly from the search without going to the seller's website. Experts believe that the absence of a commission will help attract new sellers to the platform, as well as make Google Shopping a serious competitor to other players, including Amazon.
To strengthen its position in the e-commerce market, Google will add a few more updates:
- a new filter for small businesses will appear in the "Purchases" tab;
- Buy on Google will integrate with PayPal and Shopify to make it easier for users to pay for products in search.
All updates will first launch in the US. Google plans to roll out the new features globally by the end of 2020 and 2021.