Google Ads Introduces New Rich Media Advertising Tools
Google Ads has added new ways for users to visually present their brand and products, increase their reach, and strengthen their position in Search, Shopping, and Display ads.
Advertisers now have access to a beta testing program for extensions that can be used to add images to ads. High-quality multimedia files will help customers immediately get an idea of the product. Extensions not only allow you to upload illustrations yourself, but also automatically select suitable images from the site.
According to representatives of the service, the use of extensions helped the company Hugo Boss to increase ROI by 2.5 times, and the CTR rate – by 5%.
The service has added the ability to set a countdown for sales and offers with a limited expiration date. In addition, users can get advice on how to develop their business, carry out delivery, and return of goods.
Google Ads representatives promise that advertisers will soon be able to add carousels of the most relevant products. In this format, products will be convenient to view, they will attract the attention of customers.
In addition, you can attach video content to display ads.
Recall that in early July, Google Ads announced a new date for the transition of video campaigns to parallel tracking. It will become mandatory from March 31, 2021, Google said in a statement.
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