Google Ads Announced The Date of Transition of Video Campaigns to Parallel Tracking
Google Ads has announced a new date for the transition of video campaigns to parallel tracking. It will become mandatory from March 31, 2021, Google said in a statement.
Advertisers who have already completed the bulk of the work required to switch to parallel tracking will be able to complete the process.
Recall that parallel tracking for Google Ads video ads was supposed to become mandatory on March 31, 2020, but due to the coronavirus, this deadline was postponed.