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How to Promote a WordPress Blog: 14 Effective Tips

13 December 2021, Monday By Victoria Frolova


Running your own blog is not an easy task that requires not only creative thinking, but also self-discipline, responsibility and analytical skills. Many people start blogging for themselves, but then feel the urge to make their blog popular and visited. It is important for someone to get feedback from readers, others want to make themselves a more recognizable person in the Internet space; Finally, a significant part of users want to monetize their blog, that is, something very useful and pleasant: to make a blog one of the ways to make money (and often the main one).

In this article, I'll show you how to make your blog interesting and reader-friendly. We'll be talking about blogging on WordPress, but most of the advice will work for blogs on other platforms as well.

On this page


Blog content

External resources

Optimization and analytics


Promote a WordPress Blog

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Blog content

1. Create interesting and original material

The success (or failure) of any blog lies in the material with which the author fills it. If you want your blog to become popular, you must regularly create interesting and high-quality articles with content that is useful to your readers. In other words, you need to focus not only on what is interesting to you, but also on what may be of interest to your target audience, to those people whom you want to attract to your site.

As a rule, this advice primarily concerns texts, as they affect search results, but you can choose some other way of expressing yourself - for example, photography (especially popular with travelers), graphics or painting. High-quality copyright content is always very valuable on the web, which is why it is so in demand among users.

2. Add new entries regularly

Another key to success is regularity and planning. The appearance of new records will stimulate both regular users and search robots to visit you. Fresh material is an indicator of the relevance of information, "liveliness" of your blog. Be sure to set yourself the number of posts you will create per week or per month. To begin with, you can choose some kind of minimum indicator, for example, one article per week. In the future, try to increase the number of articles to two or three per week (or more, if you have the opportunity). At the same time, I recommend sticking to this plan no matter what: even if you have written two articles today, it is better not to post them at once, but to share them with readers after a certain period of time chosen by you. If you are afraid to miss the time when you should add a new article, use the deferred posting function.

3. Create user-friendly navigation

In order to interest the user, it is important not only that he visits the site, but also that he is carried away by the topic of your blog. Therefore, I recommend using linking in articles, that is, in one article, provide links to one or more other articles that are relevant by topic (or keywords). You can do this either manually or using WordPress plugins. Pay attention to the so-called "bread crumbs" - this type of navigation will increase visitor loyalty, as well as improve your position in search results. Finally, do not forget about tags - be sure to assign them to your posts to make it easier for readers to find material on a topic of interest to them; also tags are used to select articles with similar topics.

4. Respond to comments

As a blog creator, you most likely want to get some kind of feedback on the material you post. Likewise, your readers want to see that their comments and their opinions receive a certain amount of attention. By responding to comments and engaging your users in conversation, you can create a certain emotional connection that positively affects the traffic and popularity of your blog. Of course, if you behave yourself, than make yourself a good image. However, do not forget that someone may not like your content - I advise you to react to such comments too (if they are within the bounds of decency). In fact, any emotions cause a certain emotional connection to you or your blog – and this fact is often used in advertising campaigns – but I still do not recommend shocking the public too often.

5. Add a section about yourself and feedback

This only applies to personalized blogs that somehow highlight the author's figure. As stated above, firstly, it will bring you a little closer to your readers and provide you with emotional involvement; secondly, messages from your readers can contain a lot of useful information, they can inspire you to make new posts, give you the opportunity to improve your blog and just get to know interesting people better. You can use your email address (or a link to a page on a social network) as contact information, but the most convenient way is to use one of the WordPress plugins. By the way, it is also a good idea to create posts answering readers' questions about you and your life - this kind of feedback will bring you closer to your readers and make you want to visit your blog more often.

6. Hold contests

Even if you run a completely non-profit blog, it is worth running contests from time to time in order to attract the attention of regular and new users to you. Try to choose some creative assignment that will be of interest to the widest group of users, but at the same time related to the topic of your blog. In doing so, you can also arrange for voting to select a winner to attract even more visitors to participate.

Related: 20 Best WordPress Chat Plugins For Your Website

External resources

7. Interact with social media

It's no secret that the vast majority of Internet users spend their time on various social networks. Why don't you tell us about your blog there? At the same time, you can use both your own resource – that is, independently provide links to articles of your blog on Facebook, Twitter or anywhere else - and use the help of your readers who will re-post to their pages on social networks. Thus, your first task is to make sure that you have the necessary buttons for re-posting in your blog, and also set up automatic posting of materials to your pages on social networks immediately after new content appears in the blog.

8. Add your resource to blog directories

Naturally, immediately after creation, you should not register your blog in directories, but after you have filled it with interesting materials, be sure to add it to blog directories and other resources. This will help attract additional users to your site.

9. Collaborate with other bloggers

One of the easiest ways to make your blog popular is to use ads. In this case, we can talk about its free options - for example, about cooperation with authors of other blogs similar in topic. Usually, such a partnership allows you to significantly expand the audience of both resources, which is why it is so beneficial. You can create some kind of joint projects, share interesting tips, or just give links to each other's sites or articles.

10. Make a newsletter for your readers

At the beginning of blogging, this item will not be relevant to you, but in the future it will help you keep in touch with visitors to your resource. Send out emails with the most interesting content of the month or tell readers about any interesting news - in general, use mailing letters as one of the ways to attract visitors to your blog.

11. Tell about yourself and your blog on other resources

You can start communicating with potential readers of your blog on third-party resources, the topics of which are similar to what you are writing about. For example, you can participate in discussions on Quora or write some messages on the forums. Of course, you will get the most attention if you help solve users' questions and problems - while you can use information from your blog and provide links to interesting and relevant articles.

Optimization and analytics

12. Follow the technical side of your blog

Optimizing your blog is extremely important and needs special attention. There are many plugins out there to help you reduce your blog's load time, optimize it for search engines, and more.

13. Analyze statistics

Various counters (for example, Google Analytics) are required to be installed. You can't tell what's going on with your blog, how many people and how often visit it, if you don't track your site statistics. For example, it will help you understand which posts aroused the greatest interest among readers, and when your site is visited by the largest number of people - depending on this, you can adjust the publication time of articles and their subject matter.

14. Choose a Reliable Hosting Provider

The accessibility and great performance of your blog in general is one of the key points that needs to be taken very carefully, otherwise you can have a lot of problems. Therefore, when choosing a company that will be responsible for hosting your blog on the Internet, pay attention to the following parameters: the ability to install a CMS WordPress, high-performance servers, stable operation, protection from intruders and DDOS attacks, adequate cost (which fits into your budget), fast technical support. 

Related: Internal link: Guide to internal linking of the site


Popularizing your blog is a long-term task that takes a lot of time and work. However, if you follow the tips given in this article, sooner or later your blog will start attracting more and more people who will eventually become its regular readers. Good luck!


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