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How to choose hosting for your landing page

25 November 2021, Thursday By Victoria Frolova
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The success of the landing page launch depends on the choice of hosting: the better the service, the more likely the site will not fall due to DDoS attacks, and its speed will always be at its best. When choosing a hosting provider, you should pay attention to factors such as the availability of PHP, the location of the data centers, the amount of RAM, and much more.

How to choose a hosting for a landing page and what characteristics it should have - I'll tell you about all this in today's article.

What is hosting

Hosting is a special platform for storing site files. It is located on special servers with high-performance equipment that ensures the functioning of the site.

The quality of hosting directly affects the profitability of those who launched a landing page to promote their business on the Internet. If the site is mediocre, then the site may slow down or even "collapse", which means that customers simply will not be able to see the resource and will go to a competitor. In addition, if the landing page provides for the collection of user data, then all of them can be at risk.

All this can be avoided if you choose the right site for the site. First, let's take a look at the features that good hosting has.

Features of virtual hosting

  • You can maintain the site yourself without involving a separate specialist.
  • Quick launch - bought and can be used immediately.
  • DDoS protection.
  • Unlimited traffic.
  • Free domain.
  • You can transfer a site from one hosting to another (and technical support often helps with this).
  • Technical support works 24/7.

What to look for when choosing a hosting for a landing page

Let's now go step by step through all the characteristics that a powerful hosting for a single page should have.

1. Data center locations

Latency is an important parameter when choosing a hosting. If the quality of the Internet is poor, users may have problems loading the landing page. It is optimal that the ping does not exceed 500 ms.

The location of the data center directly affects the response time: the closer the server is to the target audience, the faster the connection. Try to buy hosting in client countries or neighboring countries.

If you need minimal response, then it's better to pay attention to CDN. It is a distributed network of data centers around the world. Hosting can be many times more expensive with this technology, but with it you will get the highest loading speed of your landing page.

2. PHP support

PHP is more commonly used when launching small sites. It is both simple and satisfies the needs of professional developers. Supports dynamic sites with an administrative panel, catalogs, registration forms and more. Most likely, you will not find hosting without PHP, but it is better to make sure of this right away so that you do not waste your money later.

3. The amount of random access memory (RAM)

RAM is temporarily loaded with data to perform the current task. The required volume is recommended by the provider. The size of the RAM is calculated based on peak hours, that is, when the site has the largest flow of users.

4. Disc type

There are two types of drives: HDD and SSD. The first type is already dying out, but it can still be found on many hosting sites. But the second is a modern and fast disk, which is perfect for single-page and multi-page sites.

HDD vs SSD

Pros of HDD:

  • lower cost;
  • more volume;
  • more rewrite cycles;
  • wider model range.

Cons of HDD:

  • delay in reading data when accessing;
  • there are moving elements, because of which reliability may suffer;
  • sensitive to shocks and tilts;
  • high power consumption.

Pros of SSD:

  • higher read/write speed;
  • no moving parts, high reliability.

Cons of SSD:

  • higher cost;
  • less volume. 

5. Server load

The hosting quality depends on the server load. Most often, hosting providers are silent about this, so it's best to check everything yourself. For example, using a free trial period.

There are two ways to determine the workload:

  1. Arrangement of timers for scripts with further collection of statistics. Based on the data obtained, graphs are built, then the average performance is compared with the performance during peak hours.
  2. Running the top command over SSH access. As a result, you will see the load percentage and server uptime. The lower the download percentage, the better. The uptime should be the maximum for the selected period.

Hostings with a trial period can not always be found, but there are those that give you the opportunity to take advantage of the trial period with all the functionality. 

6. Channel load

They are checked using special services, for example host-tracker. The analysis usually takes several days, after which full statistics on the selected resource will be provided.

7. Technical support

You might think that technical support is not really needed, but in the case of hosting this is not at all the case. It is important that it works 24/7, as there can always be problems that are difficult to deal with on your own. It is also worth paying attention to how long it takes to process applications. If the answer comes only after a few days, then it is better to refuse such hosting. You can also check this using the trial period, which I talked about just above.

Technical support

8. Backup

This can be useful when you accidentally make a mistake, such as deleting a database. To avoid all this, you should take care of backups. Good hosting services duplicate customer data automatically.

Backups can be done daily, weekly, monthly, and so on. The storage period of data is most often determined by the tariff plan of the chosen platform.

9. Traffic limits

To avoid the brakes on the landing page, you should select tariff plans with unlimited traffic. Some hosting providers provide conditional unlimited: when the load crosses the boundaries, they require an additional fee. But there are also those who provide endless traffic at no additional cost.

10. Overselling

Overselling - reselling server computing resources. For example, the hosting has a server with parameters:

  • RAM 5 GB;
  • SDD 50 GB.

And the tariff states as follows:

  • RAM 1 GB;
  • SDD 10 GB.

This means that one server can have up to 5 clients. To ensure uninterrupted operation, the hoster constantly monitors the load on the equipment. He notices that resources are not fully utilized and sells free space to increase profits.

As a result, the hosting overseller:

  • gets more money;
  • can set tariffs lower than those of competitors;
  • the client is not guaranteed the resources stated in the price list;
  • sites start to slow down and give errors;

The best way to learn about the honesty of hosting is through reviews.

Conclusion

Today we covered the main points related to choosing a hosting for a landing page. First of all, pay attention to the tariff plans that suit your needs. If your site has a huge flow of customers, then look towards unlimited traffic and SSD. This will allow your resource to work at maximum speed without interruption. Also, do not miss out on such a part as technical support - it will not leave you in trouble if difficult situations arise.

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