Intel introduced a new Evo brand and changed its logo for the first time in 14 years
During the presentation of the 11th generation Tiger Lake processors, Intel announced the Intel Evo branding program for marking premium laptops that meet a number of performance requirements. Another innovation was the change of the company's corporate logo, which occurred for only the third time in its history. In addition, the chipmaker also presented a "remix" of the famous audio signal used in advertising branded products.
Intel Evo is an initiative in which laptop manufacturers are guided by predetermined standards such as fast boot, long battery life (at least 9 hours at Full HD display resolution), wake up from sleep in less than one second, fast charge ( 4 hours of autonomy for an hour after 30 minutes at the outlet) and others.
To receive the "badge", which is designed to help buyers choose the latest laptop, new items must also support the Thunderbolt 4 and Wi-Fi 6 (Gig+) standards. All laptops with the Evo logo will be powered by 11th Gen Intel Core i5 or i7 processors with Intel Iris Xe graphics.
More than 20 Evo-branded laptops are expected to be released by the end of this year, including the already announced Acer Swift 5, Asus Zenbook Flip S, Lenovo Yoga 9i, and Samsung Galaxy Book Flex 5G.
During the corporate presentation, Intel also showed off the updated company logo. The video dedicated to its creation allows you to evaluate how the famous inscription has changed from 1969 to the present day, and at the end of the minute video, you can listen to the updated sound of five notes, which has become the hallmark of the brand's commercials.