Alice Camera – a powerful camera for a smartphone

British startup Photogram AI has announced a new camera called the Alice Camera. It is an "AI-accelerated computing camera" that aims to provide better connectivity to the Internet and other devices than a DSLR and better shooting quality than a smartphone.


Smartphones have made huge strides in software-based photo processing in recent years, while companies that make traditional cameras have largely remained in the shadows. Alice is trying to connect the worlds of cameras and smartphones. 


Alice Camera

Alice is an interchangeable lens camera that has a dedicated AI chip "that expands the power of machine learning and pushes the boundaries of what the camera can do." 



"We are a team of engineers, data scientists, and content creators, and we've spent the last ten months building Alice because, in our opinion, cameras have seriously lacked significant innovation over the past ten years," the startup states. "We believe that you deserve an optical device more suitable for the next decade."


Alice Camera

On the front of the camera, there is a Micro 4: 3 mount in front of an 11MP Quad Bayer HDR sensor with large pixels for low noise and high dynamic range. 



On the back of the camera, in an aluminum case, there is a universal smartphone mount, which is designed to make your smartphone serve as a camera screen (using a special application). Since the camera and smartphone are connected wirelessly, the smartphone can be used as an external monitor from a distance. The smartphone system will also make it easy to update the camera's firmware and apps. 


Alice Camera

Other camera features and specifications include an aluminum body, Wi-Fi connectivity, electronic image stabilization, microSD card slot, USB-C charging, 3.5mm microphone jack, and 4K video recording. 



Photogram AI reports that Alice is currently in the conceptual prototype stage and that it will be released in the fall as part of the Indiegogo crowdfunding campaign. The company accepts pre-orders from interested customers who can deposit a £50 (~ $64) deposit via the company's website. 


The company plans to officially begin shipping the production version of the Alice to customers in the summer of 2021 at a retail price of £750 (~ $955). 


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