An anchor is the text of a hyperlink or part of a link between the opening and closing tag. The anchor reflects the essence of the content that is located on the specified link.

In HTML code, the anchor link looks like this:

<a href = "site address> anchor text, aka link text </a>

or like this:

[url = link address, as in the address bar] link name [/ url]

Almost any graphics editor has an automated function for adding hyperlinks. 


Types of anchors

Anchors may differ in spelling:

  • diluted - in addition to the key request, the hyperlink includes additional text (buy a Honda motorcycle in Mumbai);
  • undiluted - only a key entry (buy a motorcycle).

Also, anchors are classified by frequency:
  • high-frequency - short, undiluted keywords;
  • mid-frequency - may contain additional words;
  • low-frequency - long, contain the keyword in a diluted occurrence.

Where are anchor links used?

Using anchor links, you can organize internal transitions between site pages (linking). They are not valid for all sites, which is justified by anti-spam protection. 

They are successfully used by large product catalogs to link with similar sites on the same subject. Due to anchor links, internal and external link building, and cultivated the circulation of traffic.

Blogs and social networks also actively use hyperlinks. Previously, such a promotion method as an affiliate exchange of anchor links was used, but now it has lost its relevance. 

Rules for creating an anchor

By adhering to a number of rules, you can avoid being blocked from search engines and make your links work more effectively.


The optimal ratio of diluted anchors to undiluted anchors is 70: 30, when it comes to competitive requests. For low-frequency links, a few links with direct keywords entry are sufficient.


Build the phrase correctly grammatically and stylistically, so as not to get rejected. Avoid repeating keywords in the anchor. Make the entry coherent and meaningful so that the system doesn't mistake the link for spam.


The link text must match the essence of the page on which it is located. If this rule is observed, the chance of following the link will increase, and, again, the risk of being mistaken for spam by the robot will be minimized. 


The text of the link should not be repeated, otherwise, it will be "glued" and the robot will lower the site in the search results, counting several links as one. You can diversify the anchor phrase with adjectives or conjunctions that specify the details: instead of "buy a laptop" use "buy a gaming laptop in St. Petersburg", or "buy a laptop inexpensively." 

Near-link text

Pay attention to the content that surrounds the anchor. If you have compiled a meaningful, competent, and high-quality text, the link will be more relevant, and its subject matter will increase.

The most relevant anchor is selected when accessing analytics services, where the query popularity indicators are displayed and alternative wording options are specified.

If you are going to use anchor links on your sites, we recommend that you create an anchor list by listing all occurrences, sorting by the pages where they are located, and specifying the sources that are referenced.


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