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B2C

08 July 2020, Wednesday By M. Konwar
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B2C (business to customer, business for the consumer) - the company's activities (marketing, trading), which is aimed at interacting with the end-user of the service.

In contrast to the B2B model, which assumes that the company receives benefits from cooperation with other businesses, in the B2C model, the target audience of the seller company will be those people who will directly use its products and services.

The simplest example of a B2C business is supermarkets and online stores where people buy products for their own use.

B2C

Key B2C Features


Distinctive features of the B2C market:

  • A large number of sales companies and high competition in many areas,
  • A wide range of products and services,

What you need to know when planning a marketing strategy for a B2C company:

  • When choosing a product, the buyer is guided not only by rational considerations about the advantages and disadvantages of the product or service but also by emotional attachment to the brand,
  • The product is designed to solve the user's problem and meet the current need.
  • In most cases, the buyer purchases a product or service for himself,
  • The purchase decision is usually made by 1-2 people,
  • Purchases are often spontaneous and impulsive,
  • The buyer does not understand the product or service at the expert level, not everyone is ready to independently understand the features of the product,
  • The purchase cycle is quite short (if it does not apply to expensive purchases, such as real estate or a car),
  • The seller focuses not on a single customer, but on the demand and trends of the entire market,
  • Sales volume plays an important role,
  • A large-scale advertising campaign to promote a product has a positive effect on its sales, in contrast to the B2B segment, where the first place is the reputation and the relationship between the seller and the buyer.
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