Google AdSense is a well-known contextual advertising service that allows you to place ads on different sites and search pages automatically. It provides advertisers with a large selection of sites, and webmasters with the opportunity to earn money on sites by displaying ad units.

In addition to the Google AdSense service, there is AdWords. It allows advertisers to create ads to promote their own brand and sell products. They can use AdSense to place ads on partner resources.

Principle of operation

Google AdSense is an automated service for managing ads. The publishers must register on it, add a site, and get access after moderation to configure ad units that will be placed on their site. Here you can select the ad format you are interested in, configure its appearance, and run a test to identify a block that has an increased CTR.

After configuring the ad unit, the webmaster copies its content using a special HTML code and inserts it on the resource in the desired places on the page. When users visit this resource, they will see ad units. Google usually remembers user requests and displays relevant ads. The user clicks on the ad and goes to the advertiser's resource, and the owner of the clicked site receives money for the actions performed. The greater the number of people who visited the site, the higher the profit.

Google AdSense

Advantages of the service

Ability to access the Google advertising network. You get access to a network of advertisers, where the corresponding ads will be selected for any site theme.

Flexible customization of advertisements of various sizes. The system opens up a variety of formats and allows you to customize each ad unit (from font size and color to blocking certain ad networks for individual ads and sites).

Tools to improve efficiency. If you are new to earning revenue in contextual advertising, Google AdSense features will allow you to perform a variety of tests to improve your conversion rate.

Relevant ads that increase CTR. Thanks to the automatic Google algorithm, you can select exclusively relevant ads for each user. This increases the number of clickthrough rates.

Transparency of the reporting system for webmasters and advertisers. You can get the amount of money you have earned with a 100% guarantee. At the end of the month, you may notice small deductions, but they are extremely small.

How AdSense is created and activated

How to create an account

  • To do this, you need to go to the official website of the system and click on the "SIGN UP NOW" button.
  • Next, you need to select the Google account that you will use to log in to this service. If you don't have an account yet, then register. Your Google account is used for all existing services.
  • Enter the address of the property you want to add to Google AdSense.
  • On the page that opens next, specify whether you want to receive tips on how to earn money effectively in this service. If you have not worked with it before, it is better to choose the "Yes" option.
  • Enter the name of the country or region.
  • Accept the terms of service, and then click on the "Create Account" tab. This way you will be able to log in and link to your account.

How the account is activated

To create ads and place ad units on your site, you need to activate your Google AdSense account. Activation occurs in several stages.

  • Combining an account and a site. To do this, you need to go to the AdSense homepage and copy a piece of code, and then paste it on any page of your site, between <head> to </head> tags. After installing the code on your resource, click "Done".
  • Specify the address for transferring money. You need to log in to Google AdSense and specify "Individual" in the "Billing address" tab if you are the account owner. But when you are not the only user, choose "Corporate". You need to enter your first and last name as required for entering bank details. Enter your email address and phone number, and then click the "Submit" button. You will receive a PIN code that allows you to activate your account. Therefore, the address must be reliable.
  • Contact phone number. If you didn’t have to enter and confirm the number before, log in to the service and enter your phone number in the "Confirm your number" tab that appears. Next, you need to select the type of confirmation and click "Get confirmation code." Enter the numbers received by SMS in the field and click the "Save" button.

How to show ads

Creating the first ad unit

To do this, follow these steps:

  • go to the main page of the Google AdSense service and click the "Ads" tab and select the "By ad unit". Here you will see a complete list of ad blocks used on your resources. If you have recently registered with the network, this field will remain empty;
  • Under the "Create new ad unit" section select the type of ad. For example, choose Display ads or in-feed ads;
  • specify the name of the unit. It will be used in the system, so choose one that you understand;
  • determine the size of the ad. You can choose the “Responsive” option when you are not sure;
  • specify the style of the advertisement using the selection of fonts, text color, title, URL, address, etc..;
  • Click on "Save and get code". Now you just need to add the code to your resource, where you want to show the ad.

Insert ad unit

In this case, everything depends on the resource where you planned to place your ad. There are 3 options.

HTML sites. Open a specific page and insert the code by selecting the position first. The ad will only be displayed on it. To work with HTML, you just need to use specialized editors.

PHP sites. They differ from the previous ones in more automated management, but usually, it is not a full-fledged system, but only a bundle of HTML and several PHP files. You need to find the required PHP, which is responsible, for example, for the output of content, and insert an ad block into it.

CMS (content management systems). As a rule, sites use a content management system where pages are created and edited using the "engine". The most popular are Joomla, WordPress, and Drupal. You can insert ad blocks directly on pages, for example in content-single.php (in the output of articles) or in header.php (at the top of the resource) using the theme editor. You can also insert ad code using plugins or widgets. If we consider the same WordPress, then it is possible to add widgets to the side of the resource, on top and in other places, or by installing specialized plugins.

Set up payments

To set up payments, you need to login to the Google AdSense account and select the "Payments" tab. Different types of payments are available for each country.

Click on the "Manage Payment Methods" tab, then on the "Add Payment Method" and select the method you wish to receive the payments and fill out the details.

You just have to earn $100 for the first withdrawal.
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